Launch Campaign WWF "Time on Earth", with an invitation for everyone to go "beyond time", change your daily lifestyle and activities to choose "green" , which, together with all levels of society will give the world a better future. On March 26
20.30 to 21.30 per hour will be symbolically turned off the lights of monuments, offices, landmarks and homes throughout the world.
to launch the first call for membership singer Marco Mengoni, winner of the MTV Europe Music Awards 2010, which in the video message recorded in the studio and now on the web and social networks, invites all to join paraphrasing one of his greatest hits "This is the only planet we have, it's crazy ... it's foolish to not protect it."
Across Italy approaching the hour of darkness on March 26 will be marked by special events every week on the web, and video messages from the world of entertainment, journalism and sport, by meetings on the issue of sustainability, such as with Gunter Pauli, the inspiration of the shares to "zero impact" on March 9 that will be in Rome to present the public with his book "Blue Economy", the Italian edition of which was carried out and sponsored by WWF Italy, and explain how, by imitating the mechanisms found in nature, we could develop a more competitive economy and reduced environmental impact.
The invitation of WWF is therefore open to all, citizens, institutions, businesses, schools, to join this great global movement by joining the site www.wwf.it / oradellaterra , choosing lifestyles that are good for the planet and participating initiatives on the evening of March 26 will be organized throughout Italy: events in the main city square, dinner by candlelight, night tours in the WWF, star gazing, concerts, events and initiatives of all kinds.
See you around the world with the lights out on March 26, from 20.30 to 21.30.
part of it!
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